Introduction

Fulcrum SFM allows for greatly improved organization of customer information, and enables instant retrieval and search capabilities of the customer information database.

It adds value for customers; integrates sales and marketing strategies, and devices an implementation process that makes effective use of the sales force. Executives at the highest levels in progressive companies are rediscovering sales management and using it to leverage sales performance.

Fulcrum SFM is designed to maintain a centralized database of information for a company's entire sales staff. With dozens or hundreds of users, the product's web architecture saves valuable time by eliminating the need to install and maintain client software on each user's computer. The web-based design also makes it possible to keep the database current without uploading, downloading or remote data synchronization, eliminating the need for dedicated hardware. This makes it accessible from remote geographical regions, increasing reach for the sales force.

Fulcrum SFM also enables sales reps, administrative staff and as importantly, accounting and executive personnel, to do their job better, faster, and with less wasted paper and time. Sales leads can be followed up quickly, and sales agents have instant access to the exact data needed for effective order closing. Marketing can be analysed for workability and improved to create the highest return possible on the marketing spend.